Battlecards

Field-built competitive reference library

Weaknesses and objection responses here are your own field notes — nothing is pre-filled with invented competitor claims. Open a competitor asset (Asset Detail) to add to a brand's card.

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GEA Advantages — General Reference

Catalog-backed strengths by equipment category (not competitor-specific claims).

Aseptic Valve

• GEA lists aseptic valves as a distinct product area in its FLOW4YOU portfolio, alongside hygienic valves — a dedicated range rather than a hygienic valve adapted for aseptic duty.

Valve

• VARIVENT® mixproof valves have a documented leakage-detection chamber design — a genuine safety/hygiene talking point, not a generic claim.

• Type letter range (N/U/W/D/B/R/T_R/T-09/L/S/P) covers shut-off, divert, mixproof, and control duty from one documented product family — fewer part numbers to manage.

• Axial-seal (Type D/B) vs. radial-seal (Type R) options let the switching-leakage/service-life tradeoff be matched to the actual hygiene requirement, not a one-size-fits-all seal.

Pump

• GEA Hilge range (HYGIA, TP, MAXA, CONTRA, TPS, SIPLA, NOVALOBE, NOVATWIN+) spans centrifugal to lobe/twin-screw from one documented catalog with named model variants.

• GEA's own published figures: NOVATWIN+ saves ~13% energy vs. its predecessor — a real, citable efficiency data point when relevant.

CIP Head

• GEA Cleaning Technology Catalog 2018 publishes exact flow/pressure/cleaning-diameter tables per model — sizing can be shown and justified on the spot, not just claimed.

• GEA's own published figure: the T.VIS® A-15 LEFF® function cuts water/CIP media use by >90% on valve seat cleaning specifically — cite this only where LEFF applies.

Tank

• GEA does not manufacture storage tanks directly — for tank-mounted opportunities, lead with the valve/CIP equipment on the tank rather than the vessel itself.